Winter Olympics Infographic Poster

Software Used: Adobe Illustrator, Adobe Photoshop

Winter Olympics Infographic Mockup 1
Winter Olympics Infographic Mockup 1

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Winter Olympics Infographic Mockup 2
Winter Olympics Infographic Mockup 2

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Winter Olympics Infographic Mockup 1
Winter Olympics Infographic Mockup 1

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Over the past few decades of the Winter Olympics, a lot has changed. Ranging from age, metals, countries, Olympians, and more. This infographic averages out everything that has happened over the past few decades, giving fans and newbies insight into the Winter Olympics through the years.

Creative Brief

The target audience is NBC’s Today Show, which will update fans on the Winter Olympics. Things like the target audience, the timeline of the poster design, and the overall goal of the poster are featured.

Sketches

I had a few set ideas in mind from the getgo. I didn’t want to showcase just some bar graphs and pie charts, I wanted to make it interesting. Incorporating icons, focusing on an individual olympian, or focusing on structure were major things I wanted to come through the design. Sketch #1 was the best overall fit and the strongest design out of the 10 sketches.

Refined Sketch

To refine the sketch, I drew out the icon ideas I had to best represent the different averages of data. Drawing out metals and sports icons helps draw interest while also making it informed as well. I also started to layout the color theme I wanted to include in the final design. Since it is the Winter Olympics, I wanted to work with blues and whites, but still needed a pop of color. Since the background is cool tones, I wanted to use warmer tones to help make the icons and data pop.

Final Design

With the version of the design, the main issue was the text. The headings and subheadings seemed to either be too thin or just fade in with the background, so it seemed a bit hard to read. With the text change, it helps the legibility issue of the subheadings and headings.

Below are some images to put this poster into perspective and in reality.

 Mockup Template Cred:  "href="https://www.freepik.com/psd/marketing">Marketing psd created by muhazdinata - www.freepik.com</a>

 Mockup Template Cred: "https://www.freepik.com/psd/marketing">Marketing psd created by muhazdinata - www.freepik.com</a>