Little Remedies Packaging Redesign
Software Used: Adobe Illustrator, Adobe Dimensions, ProCreate
Little Remedies is a well-known children’s medicine brand. However, giving children medicine can be quite a challenge, so how can we ease children’s minds when taking icky medicine when they fall ill? Cute animal characters on the packaging help distract from medicine time and save the headaches of parents!
For this series, I wanted to focus on different types of packaging. The first few thoughts that came into my mind when thinking about medicine were cough medicine, drops, and nasal sprays, mainly cause I hated using them when I was a child. So I came up with a few different ideas of how I can make these designs “kid-approved.” The sketch that was the strongest was sketch #4. The different animals represent what the medicine is used for, which can ease children’s minds since they get focused on the characters, and not the icky medicine.
Rough Character Design
I started designing each of the 3 characters in Adobe Illustrator. I started designing the giraffe but ended up hating the overall look of the character. I had to sit back and figure out a different approach. I ended up moving the character illustrations to ProCreate, which allowed more of an illustrative approach to the design.
Final Character Design
Moving the character illustrations to be done in ProCreate was a night-and-day change. The characters are much cleaner and seem much more realistic. The characters include a feverish giraffe, a sleepy elephant, and a stuffed-up piglet.