Jiffy Mix Packaging Redesign
Software Used: Adobe Illustrator, Adobe Photoshop
Out with the old and unappealing Jiffy Baking Mix design and in with the new and modern design for creating lots of different yummy treats!
With a few ideas in mind, the main thing I wanted to hit the nail on was “how can this stand out from my competition?” Jiffy was known for its bright red font on the packaging, so I came up with some ideas that were more bold and eye-catching, something very different from the competition.
After a little more research, I found that very popular brands tend to use very light colors with very simple designs yet bold designs. What immediately came into mind was “Martha Stewart” when thinking of minimalistic yet bold. Instead of the bright and bold concept, I was going for, I started to focus on a minimalistic and “feminine” approach.
Refining the Sketch
With the sketch selected to redesign, I went into even further detail with what specifically goes on each side of the overall packaging. With the original layout of the Jiffy packaging, the instructions were super small to read on the already tiny box. Moving the instructions on the back will help consumers easily read the instructions/directions of how to make the tasty treat. This is also helpful for new bakers as well, especially since they need a lot of assistance.
Since the original packaging had the ingredients on the back, moving it to the side helps with the spacing issue as well. The original nutritional label was overloaded with text, so moving it to the side and getting rid of excess text gives the design more breathing room.
Before any digital designing occurs, I created a basic dieline to have proper measurements of all of the sides and flaps of the overall packaging. I bought the actual Jiffy Corn muffin mix to get proper measurements. I measured out each side and flap to make sure everything is correct with proper measurements.
Now that there is now a general layout, I started piecing together the design. Because this design is minimalistic and feminine, I started to research different color combinations for what would be best with the colors of the designs. I ended up deciding on 3 different color schemes; all similar to each other, but still different. To get an idea of what each color theme looked like in action, I applied it to the design and how each color would be used.
I ended up going with color theme #1. It stood out to be the strongest color theme out of the bunch, while also keeping it light, fresh, and modern.
Repackaging Design Version 1
Compared to the original design of the color theme I chose, I wanted the colors to be a little softer, so I combined elements from both 1 and 2 to really bring it together. Design-wise, some things still needed to be changed since the overall idea works, but the execution is not up to par.
I ended up decreasing the logo size and made the title much bigger and in the contrasting text color to really make it pop more. I also replaced the images to appeal to a buyer's senses (smell and taste).
Final Repacking Design
After hearing feedback from some other great artists, they have stated that the overall design and look is very fresh and vibrant, but there was something they felt could be stronger. On the back of the packaging, some felt it felt like there needed to be something more since it felt a little plain.
I wanted to ensure that all of the boxes fitted the original size of the Jiffy baking mixes, so I printed and assembled the corn muffins, pie crust, and yellow cake boxes. This was also a great way to visualize what it will look like in person and on the shelf.
Mockup Template Cred: "https://www.freepik.com/psd/rectangle-box">Rectangle box psd created by mockupguy2 - www.freepik.com