Software Used: Adobe InDesign, Adobe Photoshop
Given a documented copy, the goal was to design a professional report that visually reflects the content.
When given the document, it was pretty wordy, so one of the struggles I had to overcome was the overall structure of the layout design. Compared to some reports, it's very wordy and lack luster in the design department. I wanted to try to focus on giving enough breathing room to the reader, while also keeping it visually interesting and minimalistic.
Structuring the Layout
Before even getting into any designing, I needed to make sure that the structure of my sketches worked properly to the minimalistic idea I had going into this report. The issue was certain pages had quite a lot of text on a certain page, and some had little to nothing. I came up with three different structures I could potentially work with when dealing with the text-heavy pages.
Now that I have a general layout, I wanted to determine the font and the color scheme. I also delve into more in-depth sketches to figure out where each of the colors could be placed. I ended up choosing the contrasting blue and orange color scheme. This seemed the most professional, but also striking at the same time.
With the color scheme, font pairing, and overall layout determined, I officially moved on to the design. The biggest struggle was fitting all the graphs and the texts on a single page without it being too overwhelming to the reader. I went back and forth with the placements of the graphs, since I didn't want it feeling out of place.